About
A lover of the craft, Paul sees each project as an opportunity to create something unique so that the work doesn’t fade into the background.
He has collaborated with a wide range of clients, including VW, Carling Black Label, BMW, Nat Geo, Fox, Vodacom, Audi, and others.
As a screenwriter, he has written more than four feature films and has placed in multiple top industry competitions.
VIDEO
CARLING BLACK LABEL
Class of Its Own
In South Africa, there are a number of reason why men don’t finish school. So we helped Carling Black Label develop the idea of a Class of its Own so that men of all walks of life could go back to school and further themselves.
CARLING BLACK LABEL
Your Game. Your Way.
We were tasked with coming up with a fresh way of showing fans that with The Carling Black Label Cup, you can use your phone to be the coach. Our execution took soccer fans into the world of soccer like they’ve never seen it before.
BIDVEST CAR RENTAL
Every minute counts
We focused on the type of person that’s attracted by efficiency to make this playful spot that showed Bidvest Car Rental really understood their customers.
INVESTEC
Channel Swim
Seeing challenges and overcoming them no matter what is the mindset of Investec. By recreating the history of the daunting English Channel swim, we aimed to capture the essence of what it means to be “out of the ordinary”.
FOX TELENOVELA
All about the Drama
We needed to convince a South African audience that dubbed (Spanish-audio) Telenovelas aren’t an issue. In fact, it doesn’t matter what they’re saying at all. I rewrote the subtitles to prove that: It’s all about the Drama.
AWARD: One Show Silver pencil.
OGILVY
Gumtree
Gumtree is a market place for those who want “The Life” but appreciate a budget. By hinting cheekily that South Africa’s President (first name Cyril) uses Gumtree to get his budget right, we told customers that a budget doesn’t mean you can’t live well.
NANDO'S
Chicken Wrap
This pitch video was for Nando’s. A well known, delicious chicken restaurant. The idea of a chicken wrap and a chicken rap speaks to their irreverent tone and humour.
TIGER BEER
Bold. Bolder. Tiger!
Young, up-and-coming African creatives are breaking boundaries in music, fashion, art, and cuisine. As these young Tigers inspire new ways, we wanted to salute them in an ode to those who live uncaged.
MUTZIG BEER
Mutzig Beer TVC
Africa is an entrepreneurial hotbed and countries like Nigeria are filled with people starting their own businesses. The idea of Never Stop Starting speaks to a beer that supports this confident, exciting mindset.
BIEBER CONCERT STUNT
Waterproof Mascara
When Justin Bieber was coming to South Africa, we knew there were going to be tears. A perfect opportunity to showcase a product uniquely useful at the event: waterproof mascara.
CARLING BLACK LABEL
Player Vow
We got famous sportsmen in South Africa to do their part to stop violence against Women. By wearing a ring on their hands and renewing a vow to protect Women, they helped us lead the change.
ENDANGERED WILDLIFE FUND
Keep Diversity Alive
In a different take on environmental diversity, we showed how many weird, fringe people there are out there to show that diversity is important in and of itself.
OLD FACEBOOK POST
Banged Up Abroad
We took the very scary idea of being locked up overseas and put it in the context of Social Media, bringing home the warning of the cautionary tales on the show: Banged Up Abroad.
GUMTREE
Musical Adverts
We were tasked with creating audio adverts that will be placed on a music streaming platform. Instead of writing ads that interrupt the music, we created ads that fit in with the music.
BMW X5
Enough said.
When the product speaks for itself, sometimes a great line gets in the way.
